An imagined conversation at Black Phoenix Alchemy headquarters:
"Hey, what do you want to name this one? It smells like blueberries."
"I think we should call it Incandescent Death!"
"Do you think people will go for something called Incandescent Death?"
"Why not? Embalming Fluid is one of our top sellers!"
So they slap the title Incandescent Death on the blend, come up with a really good description for it, announce it, and wait. A hundred orders come in for Incandescent Death. They make a hundred bottles and ship them out.
Shortly after, the forum reviews start coming in. "Oh my god! This is just like being incandescent and dead! Beth, you've done it again, you miracle worker!" ...except for one or two people who say, "Actually, this smells like an air freshener", and someone else who says, "Ewyeh! BPAL's blueberry oil always gives me headaches and makes me throw up!"
But it's all good, because even those few people will swap it with other BPAL addicts for something they like better, and you can go make a new scent blend for next month.
Maybe this one can be named Loki's Piercings.